SmartStock AI
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work 20 / 04 / 2026

WeStart · WeSketch program.
Compiled deliverables across multiple classes.

01 TAM · SAM · SOM Market
02 Revenue Model Business
03 Business Model Canvas Business
04 Competition Analysis Competition
05 Finance & Unit Economics Finance
Founder Orkhan Maharramli WeStart Cohort 2026
WeStart WeSketch
SmartStock AI

AI-powered inventory forecasting — built for local retail

Forecast accuracy 98.7% vs. human average
Manager time freed 70% less manual work
SOM ARR target 1.8M AZN 1,000 branches · 1–3 yr
Cheaper than RELEX 20× 150 AZN vs $3K+/mo
SmartStock AI
TAM
SAM
SOM
TAM — Top-Down (industry reports)
SAM — Top-Down + Value-Based
SOM — Bottom-Up (GTM plan)
SOM ARR Target 1.8M AZN ~$1.06M USD · Bravo → PAŞA pilot
TAM SAM SOM
TAM
Total Addressable Market
Top-Down Method

The total annual expenditure potential for AI-based inventory management across all retail points of sale worldwide.

Global AI in retail market (2025) ~$22B USD
AI inventory mgmt share (~30%) ~$6.6B USD (Approximately ~11.2B AZN)
Source: MarketsandMarkets 2025
≈ Market size 11.2 Billion AZN ~$6.6B USD · Source: MarketsandMarkets 2025
SAM
Serviceable Addressable Market (Regional)
Top-Down + Value-Based Method

The regional market potential focusing on developing markets such as Azerbaijan, Georgia, and Uzbekistan.

Target: ~100,000 modern and semi-modern stores and supermarkets across this region
AI adoption-ready (~15%) ~15,000 stores
Annual license per store: 1,800 AZN
Calculation: 15,000 stores × 1,800 AZN = 27 Million AZN
≈ Market size 27 Million AZN ~$15.9M USD · 15,000 stores × 1,800 AZN
SOM
Serviceable Obtainable Market
Bottom-Up Method

The realistic target for the next 1–3 years.

Target: ~4,000–5,000 chain supermarket branches in Azerbaijan (Bravo, Araz, Oba, Bazarstore, Neptun). Goal is to capture 20% of this market (1,000 stores).
Calculation: 1,000 stores × 1,800 AZN = 1.8 Million AZN (Annual Recurring Revenue - ARR).
≈ ARR Target 1.8 Million AZN ARR ~$1.06M USD · Go-to-market: Bravo → PAŞA Group pilot

Tweaks

SmartStock AI
Revenue
Model

Hybrid SaaS — designed around how value is delivered, not how it's built.

Hybrid Model
SOM Target · 1–3 yr ARR 1.8M AZN 1,000 AZ branches × 1,800 AZN/yr
Anchor pilot ARR 573,600 AZN Bravo (300 branches) + BirMarket
Model 01
SaaS Subscription
Branch-Based

Fixed monthly license per physical branch. Value = less waste & fewer stockouts per location.

Bravo Araz Oba Bazarstore Neptun
Tier
Coverage
Price
Branch
Single location
Per physical branch
150 AZN
/month
Chain Pack
10+ branches
Volume discount
120 AZN
/branch/mo
Enterprise
50+ branches
Full chain + API
Custom
Revenue Example

Bravo · 300 branches × 120 AZN = 36,000 AZN/mo

432,000 AZN ARR from one chain
Model 02
Pay-Per-Use
SKU-Based

Pricing tied to active SKUs managed. No branches — priced on data complexity and forecasting volume.

BirMarket E-commerce platforms Online retailers
Tier
SKU Range
Price
Starter
Up to 5,000 SKUs
400 AZN
/month
Growth
5K – 25K SKUs
900 AZN
/month
Scale
25K – 100K SKUs
1,800 AZN
/month
Enterprise
100,000+ SKUs
Custom
+50 AZN/mo per active vendor/supplier integration — relevant for multi-vendor marketplaces like BirMarket
Revenue Example

BirMarket · ~50K SKUs + 200 vendors = 1,800 + (200 × 50)

141,600 AZN ARR · 11,800 AZN/mo

Tweaks

SmartStock AI
Business
Model
Canvas
Osterwalder
SOM Target 1.8M AZN 1,000 branches · 1–3 yr
Key Partners
PASHA Group (Bravo, BirMarket) — anchor pilot customer
ERP vendors — 1C, SAP integrations
Cloud infrastructure & hosting
WeStart accelerator — fundraising & network
Key Activities
Forecasting model training & accuracy improvement
ERP/POS integration development
Customer onboarding & success
Pilot ROI documentation for sales
Value Proposition
Eliminate stockouts at peak demand — ~5% lost turnover recovered
Zero overstock waste — ~5,000 AZN dairy waste per incident prevented
Free 70% of manual Excel work — category managers focus on strategy
Prevent ~20,000 AZN losses from single calculation errors
98.7% forecast accuracy vs. human average
Customer Relationships
Dedicated onboarding & local support
Category manager training & adoption
Quarterly business reviews showing ROI
Self-serve dashboard day-to-day
Customer Segments
Primary: Chain supermarket category managers
Persona: Kenan, 35, 8 yrs exp, 1000s of SKUs
Secondary: Online marketplace operators
BirMarket, e-commerce platforms
SOM: Bravo · Araz · Oba · Bazarstore · Neptun
SAM: AZ + Georgia + Uzbekistan
Key Resources
AI forecasting engine (core IP)
Tech stack: Golang, Ruby, React, Redpanda, Keycloak
Pilot customer sales & demand data
Founder product + sales capacity
Channels
Direct B2B sales — founder-led
PASA Group pilot — anchor reference
Word-of-mouth · AZ retail community
LinkedIn + industry events (long-term)
Cost Structure
Cloud infrastructure — ML compute
Engineering — sweat equity (early stage)
Customer acquisition — direct sales time
ERP integration development
Revenue Streams
Branch SaaS — 150 AZN/branch/mo
SKU-based — 400–1,800 AZN/mo
Vendor integrations — 50 AZN/vendor/mo
Enterprise custom contracts

Tweaks

SmartStock AI
Competitive
Landscape

We own the untouched quadrant — affordable + local-first — before global players notice.

SmartStock AI
Direct (RELEX, Blue Yonder)
Closest (LEAFIO AI)
Substitute (Excel / ERP)
Our pricing vs. RELEX 20× cheaper
implement in weeks
Slide 07 · Feature Comparison Side-by-Side Feature Table
Feature SmartStock RELEX Blue Yonder LEAFIO Excel/ERP
AI demand forecasting ✓ ✓ ✓ ✓ ✗
Auto stock replenishment ✓ ✓ ✓ ✓ ✗
Fresh food / shelf-life focus ✓ ✓ ~ ✓ ✗
Branch-based SaaS pricing ✓ ✗ ✗ ✗ ✗
SKU-based (marketplace) pricing ✓ ✗ ✗ ✗ ✗
Azerbaijan / CIS local support ✓ ✗ ✗ ~ ✗
Azerbaijani language UI ✓ ✗ ✗ ✗ ✗
Local ERP (1C) integration ✓ ~ ✗ ✓ ~
Accessible to SMB chains ✓ ✗ ✗ ~ ✓
Zero-human-intervention auto ✓ ~ ~ ~ ✗
Implementation < 1 month ✓ ✗ ✗ ~ ✓
✓ Full ~ Partial ✗ None
Slide 08 · Positioning Map Price Accessibility vs. Local Market Fit
Budget Premium High Local Fit Low Local Fit
Sweet Spot
SmartStock AI
Excel / ERP
LEAFIO AI
RELEX Solutions
Blue Yonder
Slide 11 · Competitor Snapshot One-Page Competitor Snapshot
SmartStock AI
Us · Local-First
150 AZN/branch/mo
What we do better
Local-first, affordable, fast implementation, hybrid pricing for BirMarket
Our edge
Own the affordable + local-first quadrant before anyone notices
RELEX Solutions
Direct · Enterprise
$3,000+/month
What's missing
No CIS fit, no local language, 12+ month implementation, out of budget for regional chains
Our edge vs. them
20× cheaper, local-first, implement in weeks not months
Blue Yonder
Direct · Fortune 500
$100K+/year
What's missing
Extremely high cost, complex implementation, zero CIS presence, requires dedicated IT team
Our edge vs. them
Accessible, local, focused — they solve problems Bravo won't have for 10 years
LEAFIO AI
Closest · Mid-Market
From $1,000/month
What's missing
No AZ/CIS local support, no Azerbaijani UI, no 1C ERP integration, no SKU-based pricing
Our edge vs. them
Local language, local ERP, hybrid pricing for BirMarket-type customers
Excel + ERP
Substitute · Default
Near-zero cost
What's missing
70% manager time wasted, no forecasting, human errors ~20K AZN per incident
Our edge vs. them
Free 70% of Kenan's time — ROI story sells itself in their own numbers
Real Barriers (Inertia — 2nd most dangerous)
"We'll fix this after the new ERP rollout"
"Excel works well enough"
"AI might make a wrong order"
"We need to see it work elsewhere first"

Tweaks

SmartStock AI
Finance &
Unit Economics

Pre-Seed → Seed stage. Low CAC, high margin, exceptional unit economics.

LTV : CAC 146× Outstanding (>10× = excellent)
Payback period ~1 week Industry avg 12–18 months
Gross margin 89% Top of SaaS range
Break-even Month 7–8 63 branches · 8,550 AZN/mo
Part 1 · Unit Economics Per Branch · Base Unit = 1 Branch
MRR / branch 150 AZN Standard branch rate
LTV (36 mo) 5,400 AZN 8% churn/yr · 3yr lifetime
CAC / branch 37 AZN Founder-led sales · 1,100 AZN S&M/mo
LTV : CAC 146× Outstanding ▲ Benchmark >10× = excellent
Gross Margin · 89% Revenue vs. Direct Costs per Branch
89% margin
Revenue / branch 150 AZN
Direct cost / branch 16 AZN Cloud 8 + Storage 3 + Support 5
Gross profit / branch 134 AZN → 92–95% at scale
Slide 13 · Investor Pitch Fundraising Ask & Narrative
Raise Ask 170,000 AZN ~$100,000 USD · 20 months runway
Burn 8,500 AZN/mo · lean 2-person team
Runway 20 months on 170K AZN
Traction Pilot in progress — PASHA Group (Bravo, 300 branches)
Milestone 170 branches + 25,500 AZN MRR by Month 15
Break-even Month 7–8 · 63 branches
Use of Funds · 170,000 AZN How the Raise is Allocated
Engineering (salaries)
85,000 AZN50%
Sales & customer success
34,000 AZN20%
Product & infrastructure
25,500 AZN15%
Legal & operations
17,000 AZN10%
Marketing & brand
8,500 AZN5%
Milestones · 15-Month Plan What This Raise Achieves
Mo 1–2 Launch pilot with Bravo (10 branches) 0 AZN MRR
Mo 3 Convert pilot → first paying revenue 1,500 AZN
Mo 4–6 30 Bravo branches + 1 new chain 4,500 AZN
Mo 7–9 100 paying branches across 3 chains 15,000 AZN
Mo 10–12 Launch BirMarket SKU-based plan 16,800 AZN
Mo 13–15 170 branches + BirMarket + Georgia 25,500 AZN
6-Month Projection MRR Growth (AZN) vs. Burn Rate
0
Mo 1
0
Mo 2
1,500
Mo 3
3,000
Mo 4
4,500
Mo 5
7,500
Mo 6
Burn: 8,500 AZN/mo

Mo 6: 7,500 AZN MRR · 50 branches · Net burn ~1,000 AZN/mo
Break-even at 63 branches → Month 7–8

Tweaks

SmartStock AI
WeStart WeSketch
Thank You For Your Time
SmartStock AI
98.7% Forecast Accuracy
20× Cheaper than RELEX
1.8M AZN SOM ARR · 1–3 yr
70% Manager Time Freed
Orkhan Maharramli WeStart Cohort 2026